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| Rip It Energy FuelNational Beverage Corporation |
Rip It Energy Fuel is a new entry into the 16 ounce energy drink category. Featuring a mild berry-bubblegum flavor that has almost no aftertaste, Rip It is surprisingly easy to drink. The body of the product has a moderate level of carbonation which helps to hide the slightly syrupy consistency. The packaging of the product is clean in its execution, but it doesn't necessarily stand out from the other products in this crowded category. What does stand out is Rip It's price. With an SRP of $.99, Rip It is less than half the cost of the market-leading 16 ounce energy drinks. As such, Rip It should strongly appeal to value conscious consumers. It willl also likely appeal to athletes (due to the use of the word 'fuel'). Overall, this product is a good entry into the category that should achieve decent success within National Beverage's existing distributor / retailer base.
Packaging: 16 oz can
Availability: New Product
Nutrition:
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